HOW TO BOOK ADVERTISEMENT IN TIMES OF INDIA NEWSPAPER

Advertisement is one of those forms of sales promotion that constitutes the core of a company’s marketing solutions. It is a paid form of non-personal presentation of a product or service that is to carry out through a recognized sponsor. The distinguishing factor about advertisement is that:-

• It makes the widest appeal to the target market of the respective business
• It prepares the further ground for visits by salesmen after the product or service gains recognition.

Similarly, one form of advertisement is a Classified Advertisement. This type of advertisement is a common form of advertisement witnessed in newspapers or other means of communication like the internet.

Unlike the display advertisement, Classified Ads appeals to a not much widespread. The concept of classified advertisement began in the year 1763. And the spark was further ignited by the Times of India newspaper company or perhaps the oldest company publishing newspapers. These ads have expanded their scale of operation to a whole new platform and a larger scale.

Taking into consideration, the Times of India Group, the company has been giving a column dedicated to these advertisements. Classified Ads In Times Of India play an important role in communicating desired knowledge regarding a product or a service primarily. Times of India follows a different charge structure for various types of businesses or individuals aiming to publish their advertisements.

Nowadays, TOI itself is going online and hence making it even easier and comparatively cheaper for clients to advertise for their respective products or service. Across the country, the Times of India Group lays down different price structure for ads. The price structure is indeed a relative concept and varies from state to state and sometimes even city to city. For example, to have a full-page display on the Times of India newspaper, one has to pay around 60 lakh.

HOW TO BOOK ADVERTISEMENT ON TOI?

The same advertisement, if, has to be published in a city like Lucknow, might cost as low as 10 lakh. And this way, the prices differ, depending upon several criteria that the company takes into account. The booking process of ads is quite simple and short, all one has to do is to follow certain steps as mentioned below:-

• Browse the ad booking site of the Times of India.
• Choose the appropriate ad category as per your need, for instance, matrimonial, recruitment, obituary, rental, property, etc.
• Check the ad rate availability.
• Select the city you want to advertise in or select the option of pan India if you want the people across the CountryCountry to know about it.
• Select the appropriate discount package that suits your needs, being a prudent client.
• After selecting the appropriate discount package, compose the text which you want to publish.
• Select the date on which you want your ad to get published.
• Make payment for the ad publishing in cash or cheque.
• And most importantly, do not forget to receive an invoice for your transaction.

IMPACT IN INDIA:-

These ads generate a large share of the revenue for the company publishing it. The trends have been changing from time to time; with the advent of digital marketing, the whole concept of the advertisement has taken a turn. But with all that, the Times of India Group has never lost track with the changing business scenario. The dynamic business environment today requires every business to not only understand the needs of the customers but also to satisfy them in the most economical and tech-savvy way. And that is where Times of India is leading in the run o being the most customer and client-oriented.

Though the technology has been getting manipulated each minute one thing that has not to change is the relationship that people have with the newspapers. That is the reason which is saving the cause of these ads in the newspapers. People of India have a different type of connectivity with the newspapers ever since the concept of newspapers came into existence. Indians still regard newspapers as the only destination where they can have an unbiased report for each burning issue. And hence, they can easily rely on the ads which are to be published.

REQUIREMENTS FOR BETTER RESULTS:-

From the perspective of a client, an in-depth analysis of the market trend of advertisements must be necessary as to which newspaper makes a wider appeal to the target market of the customer. It is so because different types of newspapers appeal to different types of markets, the point lies in who are all those class of people reading the newspaper. That is why a market survey plays a crucial in deciding the returns that the client is going to gain from the ads.

Booking Classified Advertisements In The Times Of India are best suited for all those who do not have enough time to spend in market research. It is so because they already got some other crucial issues to dedicate their time to. Owing to the expansion of advertisements to the digital media also, the charges of ads in the hard copy have also become quite economical. But the digital and hard copy ones make a considerable appeal to the target market.

TIMES OF INDIA’S NEW SCHEME

The Times of India recently came up with a new scheme that allows the target market to report any inappropriate ad that is to be published. It is where the Times of India Group has flagged the cause of consumer protection, which is not much bothered about in other cases.

CONCLUSION:-

If you also want a respective ad to get directed towards your target market, then make your team do a market survey as to which media and source to go for. Reputation and goodwill of the media itself play a key role in deciding the rate of return that the advertisement is going to yield to you.

A definite set of steps needs to consider while thinking about the dissemination of knowledge regarding your business or some non-business aspect.